Due to the pandemic, several events in 2020 had to be cancelled, including conventions, concerts, expos, trade fairs, pride parades, local events, and a lot more.
During the nationwide lockdown, many artists switched to perform ‘live’ via social media platforms like Instagram, Facebook, and Twitter, etc. All rallying around hashtags like #TogetherAtHome. Virtual events are the new fad recently.
The pandemic incited an explosion in live-streamed mini-concerts and DJ sets hosted by American singer John Legend and his wife Chrissy Teigen, wherein they played songs as requested by their fans. Even British musician Elton John hosted a benefit concert with iHeartRadio along with other artists like Billie Eilish, Dave Grohl, and more who were performing from home.
Social media has indeed become the new virtual live venue for all types of events. Even businesses that use social media can get access to 51% of the global population. During the lockdown, there have been many people who got hitched virtually. Thanks to virtual wedding planners, everything is possible today!
Thus, it’s the right time to leverage social media for event venues and reach out to more people. In this article, we will be answering a simple question: Why is social media the new virtual live venue?
As we all adjust to the new normal and find a way forward, virtual events are becoming the best way to entertain audiences and stay connected.
In the first quarter of 2020, the monetizable daily active users (mDAUs) increased by 24 percent year-over-year to 166 million — as people switched to video content to find a sense of normalcy through entertainment. We have experienced a 95 percent increase in daily video views over 18 months. That’s the power of social media!
Revamping Ways to Entertain!
It won’t be wrong to say that we all are rethinking different ways to entertain. Social media platforms are witnessing notable trends and shifting towards satisfying their users. Gone are the traditional methods of approaching people.
Even on Twitter, we’re able to share content through Amplify – our ad product that brings video from top media publishers, sports leagues, entertainment companies. It delivers content every day from publishers to people’s timelines based on audience preferences.
Today, people are engaging with premium content. This is claimed by the Video Advertising Bureau, where premium video content accounts for two-third of the top 10 Twitter trending topics. The study also revealed that 33 TV entertainment shows made their way into the top 10 on Twitter, i.e., more than 60% of total ad-supported TV topics.
Even content creators are on the rise as they continue to entertain their users using a variety of virtual events ideas like at-home fitness, healthy cooking recipes, self-care, comedy, and much more.
Other than this, people who crave competition are moving to video games. Twitter revealed that there had been a 71% increase in gaming conversation during the second half of March.
Join hands with the best virtual event planners in-town viz KIS (cubed) Events.
Reconnecting via High-quality Content!
Today, you can find every brand on social media trying to keep you informed and entertained. This is the best way to encourage meaningful and authentic connection around content that our competitors contribute at record levels.
Social media is a critical distribution channel that has helped brands rework how they connect with their audiences by using premium video content.
To get a better understanding of this, dive in to know some astonishing statistics:
- According to Statista, 71% of people use their phones for social media when watching TV.
- As per TV segmentation analysis by DB5, 73% of people consider Twitter as their preferred platform when watching TV.
- Nearly 75% of people surveyed on Twitter cited that the platform has helped them feel more connected to others and reduce their isolation feelings.
Savvy marketers have understood the importance of social media platforms. They are getting more creative about engaging with their target audiences through premium content and trying hard to fulfill their customers’ strong appetite.
Social media has been a bridge in connecting brands and marketers, especially during the pandemic. In such times of event cancellations and postponements, people are turning to social media platforms and are seeking high-quality content in online social spaces.
The article doesn’t end here. We bring to you 5 effective tips to leverage social media platforms and to reach more audiences. If you’re hiring a professional virtual corporate event planner, then you need to be care-free.
Tip#1: Acquaint yourself with self-promotion
Don’t be shy about letting your followers know about the newest happenings in your company or restaurant. You need to get as many people as possible to your business, and for that, you need to be comfortable with self-promotion. Drum up the interest of your customers on social media and try your best to self-promote yourself.
Tip#2: Prefer live streaming
Instagram stories and live videos are the big game changers in 2020. Live video content can receive up to 10 times the organic reach of regular posts. Even Instagram Stories are temporary videos that live for 24 hours unless you save it as ‘Highlights’. The best thing about story-related content is its temporary nature, where users expect lower production value.
Tip#3: Use scheduling tools
Social media scheduling tools can help in streamlining your process. Schedule posts across multiple social profiles, and you’re done!
Tip#4: Stay consistent
You need to keep your profiles updated to reach new potential prospects, and for this, you should have a to-do list. Try adding a weekly calendar reminder to keep track of all your posts and stay consistent in uploading new stuff.
Tip#5: Let it be a two-way conversation
It’s advisable to respond to questions and comments to generate greater trust and provide an excellent customer service experience. Just as some kind words or a simple ‘thank you’ can do wonders. Negative comments should be given a quick response and handled carefully.
The bottom line!
To amp up your social media plan, you need to take a step back and re-examine your plan first. The main purpose of any virtual event is to bring people together and help them connect.
Social media marketing works great when you amplify your brand on social media platforms and put on memorable events along with top-notch customer service. Use some of these tips to create a long-lasting and beneficial online presence to help you in the long run.
KIS (cubed) Events is a full-service agency that designs and produces epic events both online and offline. Whether it’ a social gala, corporate event or luxury wedding – KIS has always done amazing work. Thanks to our extraordinary creativity, attention to detail and organizational skills. We work tirelessly to deliver a polished end product that dazzles and delights our customers and guests. Book your virtual event with us today!
Social Media is the New Virtual Live Venue
Thank you to all of our Photo & Cinema Partners for sharing in our passion to create amazing events and letting us share your work with the world.
Nadia D Photography | Cat Milanese Photography | Rag Artistry | Sophia Barrett Studios | NSPG Media | Banga Studios | Pacific Pictures | Vitor Lindo Photo & Video | Janet Howard Studios | Ross Oscar Knight | Sam Jasper Photography | FenLong Photography
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